About CWB Maxium Financial?

Who we are

CWB Maxium Financial is a CWB Group company and offers creative structured financing that responds directly to the specific needs of each customer. Maxium Financial Services Inc. was founded in 1993, and on March 1, 2016, it became a CWB Group company. Today, our financial portfolio exceeds $1 billion. With over 35,000 customers, we are earning a reputation for innovative lending solutions coupled with an unparalleled ability to build long-term relationships.

CWB is known for providing responsive, personalized service and common-sense financial solutions. With offerings in business and personal banking, equipment leasing and financing, trust services, and wealth management services, CWB Group is Canada’s largest publicly traded financial services institution headquartered in Western Canada (Edmonton, Alberta).

Why choose us

We want to be an extension of your finance group. We have built a strong, team-oriented culture and lead with a can-do attitude, supported by well-entrenched core values. Customers trust us and count on us to give them sound financial information. Our straightforward decision-making process and open communication make it easy for our customers to know where they stand every step of the way. We are relationship-driven, and we take the time to understand your business. As a customer, you have a dedicated account manager with unparalleled expertise in your industry. Every customer’s financial need is unique, and so are the financial solutions.To spare you from the call centre black hole, we give you the direct phone numbers, emails and contact information of our customer relationships specialists, who get to know you and learn about your business needs.

Timeline

Awards

Canada’s Best Managed Companies continues to be the mark of excellence for Canadian- owned and managed companies with revenues over $10 million. In 2013, 2014 and 2015, Maxium and Desante earned the distinction of being named one of Canada’s Best Managed Companies.

Top 25 Most Influential Figures in Canadian Golf Paul McLean named one of the Top 25 Most Influential Figures in Canadian Golf.

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Business Awards Logo 2016

CWB Maxium Financial received the 2016 business achievement from the Richmond Hill Chamber of Commerce. The award demonstrates excellence in sales growth, teamwork, increased employment, product innovation, technological advancements, good corporate citizens and general entrepreneurial skills.

Core Values

As a company, we went through the exercise to define Maxium core values, and in 2007, the thoughtful process produced five core values. Today they are integrated into everything we do and continue to evolve.

  • Encourage and support each other to achieve a balance within family, personal and business objectives
  • Set expectations based on the resources available
  • Recognize and support the team’s objectives by taking the initiative to help others whenever possible
  • Foster an environment that supports and promotes a positive, fun attitude

  • Offer support and encouragement
  • Help others to come up with solutions
  • Say “please” and “thank you”
  • Recognize that others may be busy and take the time to understand their circumstances
  • Use a sincere tone when communicating with others
  • Listen without interrupting and acknowledge the other person
  • Appreciate others’ knowledge and expertise

  • Do what you say you’ll do (keep commitments)
  • Disclose the whole truth about every situation
  • Adhere to procedures and policies consistently
  • Share information when appropriate and without fear of unreasonable repercussions
  • Maintain confidentiality of sensitive information
  • Take the initiative to resolve issues

  • Engage in face-to-face interactions where possible
  • Develop and maintain long-term, caring relationships with customers
  • Consider every internal and external interaction as one that impacts the customer relationship
  • Initiate/respond to customer requirements with a creative and flexible approach

  • Take responsibility to work together to achieve the end result and the process used to get there
  • Approach tasks enthusiastically and consistently and take pride in the result or output
  • Accept individual responsibility for completing tasks and achieving individual and team goals within the timelines specified
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